Social Media Management

What Are The Benefits of Social Media Management?

Facebook advertising can be a game-changer for businesses. At Creative Deck, we specialize in making sure your ads not only look good but also bring in more sales. Partner with us, and we’ll set up and optimize your Facebook ads for the best results. Contact us today to learn how we can supercharge your social media presence and boost your business.

There are countless benefits that Facebook advertising can bring to your business. Here are some of the main ones:

What's Included In The Facebook Advertising Service?

Undoubtedly, Facebook stands out as one of the most influential marketing tools today, largely owing to its robust algorithm. Through Facebook ads, precision targeting becomes possible, allowing you to reach people based on factors such as location, age, gender, interests, and behavior. This level of specificity empowers you to tailor your ad campaigns with precision, ensuring they are seen by those most likely to convert. If you’re not harnessing the full potential of Facebook advertising, you’re overlooking a significant opportunity to connect with your target audience effectively.

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What's Included In The Facebook Advertising Service?

Basic Package

Advanced Package

Professional Package

What Are Some Best Practices For A Facebook Advertising Campaign?

Test, test, test, and document your learnings – then build on what you learned.

When optimizing, try to find the strongest leverage point. (CTR, Hook rate, CVR, or others)

Don't forget to test things outside the ad account, such as pricing, offers, and positioning.

Facebook Ad Design and Creative Strategy

The look of your ad matters as much as who sees it. Targeting the right people won't work if your ad isn't attractive and doesn't make people want to click. A well-designed Facebook ad grabs attention, delivers your message, and prompts action. At Adacted, our creative designers specialize in crafting custom Facebook ads to meet your marketing goals. We collaborate with you to create a design that mirrors your brand, grabs your audience's attention, and turns clicks into conversions.

In Facebook advertising, the text in your ad is crucial. If it doesn't grab attention, chances are it will be overlooked. This is where a skilled Facebook ad copywriter becomes invaluable. A Facebook ad copywriter can assist you in crafting ads that not only stand out but are also powerful in driving traffic to your landing page. They excel in writing compelling copy that connects with your specific audience and motivates them to take action. If you need assistance in creating irresistible Facebook ads, reach out to a professional Facebook ad copywriter today at Adacted.

Facebook Ad and Landing Page A/B Testing

A/B testing is a valuable method for enhancing your website’s performance. It entails presenting different versions of your ad to various groups and determining which one performs better. This process identifies areas for improvement, allowing you to make changes that can boost click-through and conversion rates.

At Adacted, we excel in A/B testing for Facebook ads and landing pages. Our team will efficiently set up your test, closely monitor the results, and provide recommendations to enhance your Facebook advertising campaign.

Which Ad formats Do Our Facebook Advertising Services Include?

  1. Facebook advertising services offer a range of ad formats, especially beneficial for eCommerce. Here are some popular ones:

    1. Single Image Ads:

      • Ideal for showcasing a product or service effectively.
    2. Carousel Ads:

      • A series of images that enable you to narrate a story or highlight multiple products.
    3. Video Ads:

      • A dynamic and impactful way to promote your brand, engaging your audience visually.
    4. Catalog Sales Ads:

      • A contemporary ad format that stylishly presents your products for an appealing visual experience.
    5. UGC Ads (User-Generated Content):

      • Leveraging videos and images from your customers, these ads tell a story and boost brand promotion.

Instagram advertising formats

We’ll help you find the best ad format for your Instagram marketing campaign. When marketing on this platform, you’ll have access to a vast variety of advertising options that are crafted to help you fulfill your social media goals. The ad formats you can use on Instagram include:

Photos:

  • Often include a picture and a short snippet of copy
  • Perfect for increasing brand awareness and sharing visuals with your audience

Videos:

  • A brief clip that promotes your brand, product, or service
  • Can include a link back to your website, a call-to-action, or information that motivates your clients to invest in your brand

Carousel:

  • Focuses on offering various photos in one post that a user can scroll through at once
  • Ideal for combining multiple images in a single post

Stories:

  • Appear in one of the fastest growing areas for Instagram users
  • Captures your audience’s attention with vertical photos and video

How can I target my audience with Instagram advertising?

As one of the fastest growing social media platforms, Instagram provides your business with the tools necessary to reach your desired audience. But since this platform boasts so many users, how can you target your desired audience with success?

On Instagram, you’ll find there are three primary types of audiences.

1. Saved audiences

Saved audiences generally consist of broad groupings of individuals who can be targeted based on demographics, including sex, location, age, and general interests. Using these characteristics and facts about their audience, advertisers can create content and advertisements more adequately crafted to suit these viewers’ preferences and behavior.

2. Custom audiences

Custom audiences are built from emails lists, people who have engaged with your account or watched a video, people who have visited your site, and more. These audiences are typically created from information supplied by or connected to the business.

3. Lookalike audiences

These broad audiences consist of individuals who are similar to those in a custom audience and typically share similar characteristics and interests — hence the name “lookalike.” They’re likely to mimic your target audience in many ways like interests and behaviors, which makes them viable users to reach on Instagram.

How Twitter Fits Into Your Digital Marketing Strategy

There are more than 330 million monthly active users on Twitter, granting you the opportunity to reach a large following and form enduring connections through your content.

As a must-have distribution and promotion channel, social media amplifies your brand, engages your audience and keeps your marketing agile to the latest industry conversations, breaking news and trending topics. Think of Twitter as your fastest, simplest way to take the pulse of your audience.

Through surveys, polls, real-time trend monitoring and a suite of other intuitive marketing features, your Twitter feed is a treasure trove of actionable audience insights.

Enhance your digital marketing strategy with Twitter marketing services from Creative Deck – one scheduled tweet at a time.